One of the highlights of the social calendar in London, the Serpentine Summer Party welcomes A-list celebrities and art enthusiasts from around the world. Paparazzi flock to the event to capture a shot of the varied fashion labels on display, while the famous revelers enjoy mingling and being entertained by various speakers and acts throughout the evening.
While it is the glamour which attracts the attention of the world, it is only brought together to emphasize, raise awareness and generate financial support for one of London's most important cultural resources, the Serpentine Galleries. Nestled alongside the Serpentine Lake in Kensington Gardens, the galleries have long provided both residents and visitors access to a priceless array of art, free of charge. Since 1970, the galleries have supported community art projects as well as educating school children about the importance of artistic expression. None of this work would be possible if it were not for the generous donations given by the public and various trusts, combined with the financial support raised through the annual Summer Party.
In 2014 the party was attended by well-known personalities from around the world, including Bradley Cooper, Lilly Allen, Naomi Campbell, Noel Gallagher, Mark Ruffalo and Cara Delevingne. Influential and successful businesspeople from around the globe also attended and included Brioni's creative director Brendan Mullane, entrepreneur Nicole Junkermann, and the French billionaire Francois-Henri Pinault.
The big surprise this year was musician and designer Pharrell Williams half hour set, which entertained those attending, while bringing focus to the festivities through his eloquent monologue about the importance of art and the Serpentine Galleries.
Guests like Princess Beatrice, Kiera Knightley and Nicole Junkermann continue to support the work carried out by the Serpentine Galleries so it continues to inspire generations of art lovers all over the world.
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