One of the highlights of the social
calendar in London, the Serpentine Summer Party welcomes A-list celebrities and
art enthusiasts from around the world. Paparazzi flock to the event to capture
a shot of the varied fashion labels on display, while the famous revelers enjoy
mingling and being entertained by various speakers and acts throughout the
evening.
While it is the glamour which attracts the
attention of the world, it is only brought together to emphasize, raise
awareness and generate financial support for one of London's most important
cultural resources, the Serpentine Galleries. Nestled alongside the Serpentine
Lake in Kensington Gardens, the galleries have long provided both residents and
visitors access to a priceless array of art, free of charge. Since 1970, the
galleries have supported community art projects as well as educating school
children about the importance of artistic expression. None of this work would
be possible if it were not for the generous donations given by the public and
various trusts, combined with the financial support raised through the annual
Summer Party.
In 2014 the party was attended by
well-known personalities from around the world, including Bradley Cooper, Lilly
Allen, Naomi Campbell, Noel Gallagher, Mark Ruffalo and Cara Delevingne. Influential
and successful businesspeople from around the globe also attended and included Brioni's
creative director Brendan Mullane, entrepreneur Nicole Junkermann, and the
French billionaire Francois-Henri Pinault.
The big surprise this year was musician
and designer Pharrell Williams half hour set, which entertained those
attending, while bringing focus to the festivities through his eloquent
monologue about the importance of art and the Serpentine Galleries.
Guests like Princess Beatrice, Kiera
Knightley and Nicole Junkermann continue
to support the work carried out by the Serpentine Galleries so it continues to
inspire generations of art lovers all over the world.
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